Hsc Mod C Julius Caesar free essay sample

Arrangers of writings present a one-sided mentality to the occasions, characters or circumstances spoke to. In different messages, for example, Shakespeare’s â€Å"Julius Caesar† and Leunig’s animation â€Å"Yet another image with an inappropriate caption†, the authors inclination is clear despite the fact that clashing points of view towards the character are introduced. Albeit clashing points of view are available in Shakespeare’s â€Å"Julius Caesar†, the writers inclination is as yet apparent. Shakespeare’s â€Å"Julius Caesar† is a play which mirrored the tension of England over progression of leadership.When the play was written in 1599, extreme oversight won and Shakespeare picked Caesar’s story so as to pass on huge thoughts and messages to the Elizabethan crowd about the significance of solid authority. Shakespeare’s one-sided disposition is obvious over the span of the play â€Å"Julius Caesar† as points of view of Caesar varies incredibly. The portrayal of various clashing points of view in â€Å"Julius Caesar† doesn't guarantee that the content stays impartial in its depiction of characters. Clashing points of view are utilized in â€Å"Julius Caesar† to fabricate sensational pressure, inside the gathering of schemers just as the individuals who restrict them. Before all else, Shakespeare controls us to take on the conspirators’ perspective on Caesar as an egomaniac despot whom is heartless, crafty and generally speaking horrendous. This view is delineated in Act I Scene II of the play whereby Flavius and Murellus are executed for separating festivities on Caesar turning out to be above all else â€Å"Murellus and Flavius, for pulling scarves of Caesars pictures, are put to quietness. Passage you well†.Caesars haughtiness and prideful nature can be seen through his language which is totalitarian and basic all through the play â€Å"For consistently I am Caesar†. Shakespeare delineates Caesar in an unflattering light to a limited degree to emphasize the significance of solid authority to the Elizabethan crowd. Shakespeare’s inclination is additionally introduced in the play â€Å"Julius Caesar† as he forms us to esteem Caesar, and we later see him as an effective and meriting pioneer. This is appeared after the death, as Caesar stays transcendent all through the remainder of the play whereby Brutus sees his apparition on a few occasions.This idea is additionally increased as both Cassius and Brutus kick the bucket with their final words being worried about Caesar â€Å"Caesar, thou workmanship revenged†. Thus, this further outlines the authors one-sided mentality is clear in the play â€Å"Julius Caesar† as we are given various discernments on the one character. Along these lines it is apparent that despite the fact that alternate points of view towards the character are showed, Shakespeare’s predisposition is as yet clear. In the play â€Å"Julius Caesar† people are driven by various desire and inspirations including those of opportunity, vision and respect. Both Brutus and Cassius see the requirement for Caesar’s passing yet are driven by various inspirations and points of view on the political circumstance at that point. Cassius loathes Caesar and his contempt towards him is caused to some degree for the force given to somebody he sees as his physical and scholarly second rate, which is appeared through influential non-serious inquiries â€Å"Upon what meat doth this our Caesar feed/That he has become so extraordinary? † His scorn is trigged by his own absence of progress chafed by discernments that a man so truly weak ought to â€Å"bear the palm alone†.Cassius contempt towards Caesar and his view of him being a Tyrant is additionally uplifted using visual symbolism â€Å" he doth straddle the tight world/Like a Colossus, and we frivolous men/Walk under his enormous legs and peep about/To get ourselves disgraceful graves†. In contrast to Cassius, Brutus is a noteworthy, self â€righteous and honorable man whose inspiration for Caesars passing is driven for the love of Rome just as his anxiety that Rome would turn into an autocracy managed by a solitary undermined individual, as opposed to the perniciousness, ravenousness and jealousy that Cassius conveys. Brutus’s inspirations driving the passing of Caesar is plainly apparent in his discourse after the death. All through his discourse, Brutus depends on reason and intelligent justification and arguments to clarify the purposes for the death â€Å"If then that companion request why Brutus rose against Caesar, this is my answer: not that I adored Caesar less, however that I cherished Rome more. Had you rather Caesar were living, and kick the bucket all slaves, than that Caesar were dead, to live all liberated person? /as he was aspiring, I slew him†. These solid and emotive words show Brutus solid love for Rome.Thus it very well may be said that, in spite of the fact that Shakespeare presents different discernments towards Julius Caesar, the composer’s inclination isn't discredited. In contrast with the recognitions both Cassius and Brutus have towards Caesar, is simply the viewpoints of Antony and Caesar of himself. Antony took a gander at Caesar as a companion, a good example just as a sort and meriting pioneer. This thought is exemplified using emotive language â€Å"O forceful Caesar! /most honorable blood of this world/the noblest man/That at any point lived in the tide of times†.Furthermore, the utilization of unmistakable and suggestive language all through Antony’s memorial service commendation, for example, â€Å"sweet Caesar† paints Caesar as a casualty to a horrifying and massive wrongdoing. His nauseate and pity towards the plotters is additionally obviously represented all through the tribute. He portrays the schemers as â€Å"butchers† and, again in a monologue, cries â€Å"havoc and let slip the pooches of war†, which repeats Antony’s profound abhorring of the backstabbers activities towards Caesar. Then again, Caesar sees himself as strong just as a fabulous and sure leader.Self elevating symbolism which identifies with consistency, â€Å"But I am as consistent as the northern star† just as Godlike, stupendous force, â€Å"Hence ! Shrink thou lift up Olympus? † epitomizes his consistent and firm nature of being a ruler. His certainty of being a fruitful pioneer which has been stirred by his societal position is uplifted all through the basic words â€Å"For consistently I am Caesar†. This along these lines delineates the numerous discernments introduced to the one character in the play â€Å"Julius Caesar†.Hence it is clear, that the content â€Å"Julius Caesar† stays one-sided despite the fact that there are clashing viewpoints introduced. Leunig’s harsh animation â€Å"Yet another image with an inappropriate caption† is another case of clashing viewpoints. The animation is as a paper report in which stunning realities and insights about the conditions in the war in Iraq are simply underneath the picture wherein John Howard and George Bush are inclining forward, grinning and shaking hands before a flawless fireplace.There are two clear viewpoints being introduced about the alliances in the animation. The main point of view being their own perspectives on themselves. With respect to the war in Iraq, both John Howard and George Bush accept they are making a remarkable showing. This view is propelled as the alliances look confident through their egotistical articulations. Likewise, the alliances are excessively satisfied with themselves and take a gander at each other as fruitful and equitable. In contrast with JuliusCaesar, the Conspirators accepted that by slaughtering Caesar, they would do Rome and the individuals of Rome some help. They emphatically trusted it was the correct activity, and on the off chance that they didn't act in such a manner, at that point Rome would have been constrained by a tyrant. This idea can be connected to Leunig’s animation â€Å"Yet another image with an inappropriate caption† as just in the alliances supposition that Sadam Hussein is a despot and along these lines should likewise be slaughtered. The news reporter’s own feeling on the alliances in Leunig’s animation â€Å"Yet another image with an inappropriate caption† is likewise apparent.This see is inspired through genuine data, insigh ts which are given, master assessment present of the stunning truth of the war in Iraq â€Å"Increasing quantities of kids in Iraq need more food to eat, and in excess of a quarter are incessantly undernourished, an UN report says†. In contrast with Shakespeare’s â€Å"Julius Caesar†, the individuals of Rome conflict with the backstabbers and can't help contradicting the murdering of their pioneer. The expulsion of Caesar as a lord and pioneer prompts common conflict, insurgency and in the long run a war.The writer Leunig has spoken to the characters in a negative light in the animation â€Å"Yet another image with an inappropriate caption†. His point is to caricaturize the alliance and feature their malevolence and significant numbness. Eventually, there are numerous writings which depicts clashing viewpoints. These writings incorporate Shakespeare’s play â€Å"Julius Caesar† just as Leunig’s cynical animation â€Å"Yet another image with an inappropriate caption†. Along these lines is can be presumed that albeit clashing points of view towards the character are spoken to the composers’ inclination is as yet clear in different writings.

E-Business Final Essay Example | Topics and Well Written Essays - 2000 words

E-Business Final - Essay Example The format or website architecture of any site assumes a significant job in the accomplishment of e-business. Sites ought to be easy to understand, very much planned, alluring, simple to explore and internet searcher benevolent. Qatar Airways have thought about every one of these highlights in their site. Business to business exchanges helps in building new and solid associations with different organizations around the world. They are decreasing the expenses and offering best types of assistance with the assistance of their Oracle ERP task and association with different aircrafts, inns, trip specialists and vehicle rental administrations. For Qatar Airways moral issues are significant. It is a piece of their morals to deal with classification and security issues of clients and to give the data that doesn't hurt the feelings of their worldwide clients. Qatar Airways, a carrier organization, was built up on November 22, 1993 and it officially began its tasks from January 20, 1994. It is one of the most serious and quickest developing aircrafts on the planet. In the range of thirteen years, QA has accomplished huge development by serving 100 goals around the world (Middle East Aviation, n.d.). Because of the headway in Information and correspondence advances, organizations are presently utilizing most recent innovations to stay serious (Beheshti and Sangari, 2006). Snap and mortar model is utilized by the Qatar Airways. As per this model organization sells through web just as through the customary methods of selling. Qatar carriers have initiated a broad Oracle ERP framework to interface or unify various divisions. Despite the fact that, it is an expensive arrangement yet it will help in expanding the proficiency over the long haul. Qatar Airways is decreasing its costs by offering numerous online types of assistance. These incorporate Online Booking, Online Time Table, Online Route Map, Flight Status Information, Information by means of SMS, Online registration, SMS registration, Phone registration,

The UnAmerican Dream

The UnAmerican Dream The American Dream The white picket fence. The large suburban home. The luxury car. The big-screen TVs glowing in multiple rooms. The safe, reasonable nine-to-five. The corner office. The suit and tie. The white-collar pride. The blue-collar pride. The weekends off. The paid holidays. The occasional vacation. The fringe benefits. In Exchange For The daily grind. The nose to the grindstone. The rush-hour traffic. The punching the clock. The cubical farms. The spreadsheet eyestrain. The much-anticipated lunch break. The inbox overflow. The arbitrary goals. The late nights at the office. The empty platitudes. The office gossip. The “productivity.”  The downsizing. The “doing more with less.”  The mounds of bills. The second job. The credit-card spending. The debt. The second mortgage. The beer gut. The midlife crisis. The retirement at 65. The volatile stock market. The retirement at 67 or 72 or 75. The death before retirement. The unyielding tiredness. The emptiness. The depression. The unshakeable discontent. You can keep your American Dream: give us back our time, our freedom, and our lives. Ragnar Freyr created an UnDream poster, which you can download, print, and post wherever: bulletin boards, coffeehouses, your bosss office door.

Pollution And Its Effects On The Environment - 1509 Words

Pollution happens when chemicals and other outside substances leech into the ground, air and water. These pollutants contain poisons that adversely affect environments and the living animals inside of them. Although natural well being and security gatherings work to build attention to the threat contamination presents, if contamination proceeds at its present rate, the future impacts could crush to human populaces and the earth. .Air pollution is a gas (or a liquid or solid dispersed through ordinary air) released in a big enough quantity to harm the health of people or other animals, kill plants or stop them growing properly, damage or disrupt some other aspect of the environment (such as making buildings crumble), or cause some other†¦show more content†¦Contamination from regular events is not all the time .Air pollution is mostly occurred due to human disturbances not the natural causes. Human activities are of different types such as manufacturing industries, burning fossil fuels, and household waste. When we consider a run of the mill assembling plant, we will see that there are long tubes (called smokestacks) raised high into the air, with loads of smoke and exhaust leaving it. Waste incinerators, producing businesses and force plants emit abnormal amounts of carbon monoxide, natural mixes, and chemicals into the air. This happens all around where people live. Petroleum refineries additionally discharge heaps of hydrocarbons into the air. Second main reason of air pollution is burning fossil fuels. After the modern age, transportation has turned into a key a portion of our lives. Cars and trucks, trains, shipping vessels and planes all burn fossil fuels and produce harmful gases. Outflows from vehicles motors contain both essential and auxiliary poisons. This is a major reason for contamination, and one that is extremely hard to oversee. People depend intensely on vehicles and motors for transporting individuals, great and administrations. Exhaust from cars contains risky gases, for example, carbon monoxide, oxides of nitrogen, hydrocarbons and particulates. All alone, they cause extraordinary mischief to individuals who breathe them. Moreover, they

Definition of Cognate

In a technical sense, two words that have a common origin are cognates. Most often, cognates are words in two languages that have a common etymology, or background,  and are similar or identical. For example, the English word kiosk and the Spanish quiosco are cognates because they both come from the Turkish word  kosk. Other English and Spanish Cognates One of the best things about learning Spanish from English is that there are about 1,000 words that are cognates or are borrowed from a common language. In addition to the advantage of using the same alphabet, you can effectively know many word meanings without even trying. Examples of cognate pairs include azure and azul, committee and comità © and telephone and telà ©fono. Other terms meaning cognate in Spanish are palabra afà ­n, palabra relacionada  or palabra cognada. Word Meanings Can Change Over Time Cognates often have a similar meaning, but in some cases the meaning can change over the centuries in one language or another. An example of such a change is the English word arena, which usually refers to a sports facility, and the Spanish arena, which means sand. Both words come from the Latin word harena, which originally meant sand and both can refer to an area of a Roman amphitheater that was covered with sand. Spanish retained the meaning of sand, and also uses the word to refer to a sports arena. English only borrowed the word from Latin meaning arena as a facility like a Roman amphitheater. English already had a word for sand, and it is not a cognate of arena. False Cognates False cognates are words that people commonly believe are related, but that linguistic examination reveals are unrelated and have no common origin. Another term for this is false friends. An example of false friends are the Spanish word sopa, meaning soup, and the English word, soap. Both look alike, but are not related. The Spanish word for soap is jabà ³n. Other examples of false cognates include the English word much and the Spanish word mucho, both look similar and have a similar meaning but are not cognates, as they evolved from different roots: much from early Germanic and mucho from Latin. The Spanish word parar, meaning to stop, and the English word pare, meaning, to trim, are also false cognates. List of Common False Cognates There are many words that are cognates in English and Spanish. You see a word, it reminds you of an English word. You understand the meaning. But there are some trap words that can make you think it means one thing, but in fact, does not mean what it sounds like. What follows is a list of common false cognates to help you navigate past the traps. Spanish Word Meaning Use in a Sentence Actualmente Does not mean actually, it is an adverb that means currently. Actualmente el presidente de Estados Unidos es Donald Trump. Contestar Does not mean to contest, it is a verb that means to answer. Voy a contestar el telfono. Constipado Does not mean constipado, it means to have a cold. Esta constipado. Embarazada Does not mean embarrassing, it means being pregnant. Mi hermana est embarazada. En absoluto Does not mean absolutely, it means not at all. No me gustan los perros en absoluto. Minorista Does not mean minority, it is an adjective for retail or noun for retailer. Macys es una tienda minorista. Molestar Does not mean molest, it is a verb that means to annoy. No molestes a su hermano. Realizar Does not mean to realize, it is a verb that refers to something becoming real or completed. Yo realic mi sueo de ser abogado. Tuna Does not mean tuna fish, it means prickly pear cactus. Quiero bebir jugo de tuna.

Marketing Concept Free Essays

Marketing philosophy has experienced three major shifts during the history of commerce in the United States. First it was production oriented, then sales oriented, and currently it is consumer oriented. Till the late 1920s, companies had limited production capacity, and there was continuous demand for their products. We will write a custom essay sample on Marketing Concept or any similar topic only for you Order Now The belief at that time was that, one can sell as much as one can produce. The entire company used to focus on production and Marketing was limited to taking order and supplying products on time. With the introduction of mass-production, production capacity caught up with and, in many areas, exceeded demand. Now, the businesses were sales oriented. Their philosophy became selling as much as one can, by using advertisements and other promotional activities The end of World War II bought a world of choices to the consumers and a lot of competition to the existing players. There started a heavy competition for the consumer dollar. Businesses quickly came to realize that if they were going to get their share of those dollars, they were going to have to become more consumer oriented. This change in philosophy became known as the marketing concept. The Marketing concept relies on marketing research to define market segments their size and their needs. It is the philosophy that the companies should analyze the needs of their customers and then make decision to satisfy those needs better than their competition. (www.NetMBA.com) Thus, the marketing concept is essentially establishing a tangible relation between a company’s capabilities with customer needs. However, this is not the only factor that is taken into account. The marketing environment has other competitors who are planning the very same strategies to lure consumers. Herb Kelleher, CEO of Southwest Airlines says† We don’t have a Marketing Department; we have a customer department† And in the words of a fords executive â€Å"If we are not customer driven, our cars won’t be either† (Kotler, Armstrong. 2006). Companies that have embraced the marketing concept have found that it has had a strong impact on sales. They have also found that, in many respects, it has changed the way they operate. In addition the volatility of the marketing environment like and changes in the political, economic, social and technological environment, should also be taken into account, while developing a strategy. Any organization that applies the marketing concept essentially puts its present and potential customer’s needs as a guideline for its marketing and organizational operations. For e.g. – Consumers need to eat when they are hungry. What they want to eat and in what kind of environment will vary enormously. For some, eating at McDonalds satisfies the need to meet hunger. For others a microwaved ready-meal meets the need. Some consumers are never satisfied unless their food comes served with a bottle of fine Chardonnay. (http://www.tutor2u.net/business/marketing/marketing_concept.asp) However, after creating a desire in the consumers, the pricing should also be sufficiently affordable, make them actually purchase the product. The Marketing concept first analyzes the needs of the consumer and then decides the appropriate product to fulfill those needs. Being customer driven, the marketing concept starts with a target market and customers. The company then focuses on the needs of these consumers and integrates all its marketing activities towards building an effective relation with these customers. For e.g. – The shift in buying behavior from marketplace to â€Å"marketspace â€Å"made Microsoft enter into online automobile retailing with CarPoint.com. While CarPoint could not â€Å"sell† or deliver any cars, it could shift much of consumer search, comparison, and decision-making, including pricing, from the physical platform of the traditional car dealer to the virtual world of the Web (Boyd, Walker, Mullins, 2006). As is clearly seen above, such customer-driven approaches succeed, when the consumers know what they want. There is a clear need which is fulfilled by a combination of product and promotional mix. In many cases however, the customers do not know what they want or need. For e.g. – 25 years back, the concept of e-books or for that matter cell phones for a regular usage was something an average customer could not foresee. Such cases call for customer driver marketing, where the company understands the customers even better than the customers themselves. As Sony’s Akio Morita says â€Å"Out plan is to lead the public with new products, rather than as them what kind of products they want.† (Kotler, et al, 2006) SONY Corporation was the first to come up with the idea of a â€Å"walkman†, when they observed that consumers like music to be with them always. It is just as if they well â€Å"humming the music†. The idea, which was initially fiercely opposed, became a milestone in the company’s history. Marketing Communication According to Philip Kotler – Any Company’s marketing strategy requires more than just developing a good product, attractively pricing it and ensuring its ready availability to its consumers. The strategy must include communicating with its current and prospective customers, and what they communicate should not be left to chance. (Kotler et al 2006) Companies use a wide range of marketing communications to promote the company, their products and their services. A company’s total marketing communication mix consists of a combination of tools like advertising, sales promotion, public relations, personnel selling and direct marketing tools (Kotler et al. 2006). Each of these categories involves specific tools. Advertising includes brochures, flyers TV/radio broadcasts etc.   Sales promotion includes free demos, discount coupons, Sale etc. Public relations includes sponsorships, press releases etc. Personnel selling includes trade shows, sales presentations etc. Direct marketing includes telemarketing, direct selling etc. Before any company decides to go in for a specific blend of the above mentioned tools, it should first decide the message to be passed across, the recipients or audience for the message, way and means of presentation and its timing. In addition the follow-up actions after the message is passed across should also be decided, in order to avoid confusion when the orders or product information requests do start coming in. Owing to the advancements in Information technology, the consumers are now becoming increasingly aware of various choices available to them. The markets hence are seen to becoming more fragmented. Targeting these different fragmented groups becomes a challenge for the company, especially when they wish to portray different images of the company to the consumers, without affecting the overall company’s brand image. This calls in for Integrated marketing communications,IMC , the integration of the company’s entire communications channel to deliver a clear and consistent message to the consumers, regarding the organization and various products. (Fill, 2004) The first step of any marketing communication strategy is awareness. Awareness in turn starts from curiosity.   A motion-control company launched its products in the Nuremberg market fair for the first time, by placing big boxes of candies in their stall. Needless to say, this attracted the curiosity of many people, who would later become its customers, to the stall just to ‘have a look at what is going on’. There is another thing which goes hand-in-hand with awareness, the target market or audience. This factor sets the tone of the promotion in question, and the kind of message to be passed on. There are two extreme end of the tone – humor and emotional. Companies use emotional appeal concepts like patriotism, family closeness, animal welfare, sharing and giving etc. to promote their products. For e.g. – Salvation army uses moral appeal as a pull toward its goal of seeking attention. At the other end of the spectrum are the humorous ads, which are gaining more and more acceptance amongst American audience. According to various studies, light natured ads catch the attention of consumers. In one of its popular ads Budwieser and Bud light featured a wannabe donkey that wears fur hoof extensions and brays in effort to becoming a part of the Budweiser Clydesdales team (Kotler et al 2006). Message structure and format is very important, especially when print media is the desired mode of communication between the company and its consumers. Even the tele-ads are very much concerned about the overall logo and messages displayed on-screen to its consumers. The most popular example of this is the Statuary warning written on cigarette packs. They are always there, always mentioned and always displayed and yet the balance of injurious-yet fashionable is clearly visible in all of these ads. Yesmail sends clients’ promotional e-mail messages to targeted consumers who said â€Å"yes† when asked whether they wished to receive promotional offers in certain categories of interest (Winer, 2006). Choosing the media of communication is the next step. The is chosen based on getting the maximum amount of visibility and the media that creates lasting impression on the minds of consumers There are many channels that can be used in this case. For e.g. – the success of Harry Potter, collapsible scooters, the Chrysler PT Cruiser, and The Blair Witch Project is all due to word-of-mouth publicity (Kotler, Keller, 2005). The print media includes advertisements in magazine, newspapers, pamphlets etc. The most popular media still remain as the television and radio, though internet marketing is fast gaining over them. After the entire process of communication is done, one of the steps that should always be done is collecting the feedback from the consumers. This is done so as to know the effectiveness of the communication on the minds of the consumer. This total marketing communications program used while promoting a company or business is called the promotional mix. Success is all about integrating separate approaches such as PR, internal and direct marketing into one complete marketing strategy. All the promotional elements which are used to gain customers must be planned and then implemented in a coordinated way. (Smith, Taylor, 2004). References Books Fill, C., â€Å"Marketing Communications: engagement, strategies and practice†, 2nd ed., 2004, FT Prentice Hall Kotler, P. Armstrong G., â€Å"Principles of Marketing†, 11th ed, 2006, Pearson Kotler, P., Keller, K., â€Å"Marketing Management†, 12th ed., 1 March 2005, Prentice Hall Mullins, J., Walker, O., Boyd, H., â€Å"Marketing Management: A Strategic Decision- Making Approach†, 6th ed, 17 Oct 2006, McGraw-Hill/Irwin Smith, R., Taylor, J., â€Å"Marketing Communications: An Integrated Approach†, 4th ed, 1   July 2004, Kogan Page Winer, R., â€Å"Marketing Management†, 3rd ed, 31 May 2006, Prentice Hall Websites â€Å"Marketing concept and orientation†, http://www.tutor2u.net/business/reference/marketing-orientation â€Å"The Marketing Concept†, Oct. 2003, One Vision Ltd. â€Å"10 minutes Guide – Marketing Communication†, 2004, The Chartered Institute of Marketing http://www.cim.co.uk/mediastore/10_minute_guides/10minguide_marketingcommunication.pdf How to cite Marketing Concept, Essay examples Marketing Concept Free Essays In the article â€Å"Pow! Romance! Comics Court Girls† by Matthew Phillips, it features the comic company’s new market. Male readers have always been the comics company’s target market for the past several years. Commonly, the main character portrays the strength of male gender. We will write a custom essay sample on Marketing Concept or any similar topic only for you Order Now In the launching of the new comic series, â€Å"The Plain Janes†, â€Å"Re-Gifters†, â€Å"Clubbing,† DC Comics set a new target market, which are the female readers. It is a big opportunity to expand the possible customers for their market. Their market strategy is that they made the titles more appealing to the women. They based it on fantasy and romantic storylines to get girls’ attention. They emphasized female strength and their interests. By this strategic move, comic-book industry had their most significant growth. The Diamond Comics rose their sales to a 15% increase while Marvel Entertainment’s publishing-segment revenue — which includes sales to booksellers and comic shops — rose 17% to $108.5 million. This market strategy is very advantageous for both parties. It provides materials for the female readers and also an additional market implying additional income for the company. The benefit of the market expansions is advantageous not only to the customers but more importantly to the company itself. The â€Å"Nolan Ryanx Pitches Virtues of U.S. Beef To Dubious Japanese† written by Amy Chozick, was all about the campaign on how to win back the Japanese customers on buying U.S. beef products. It has been very evident that the demand for beef had decreased since it was banned in Japan at 2003 due to the outbreak of mad-cow disease. It was a big challenge since there is a huge decrease in market and also competition was intensified. Japanese ordered more than 50% of their beef from Australia. By using a promotional strategy on the declining market, their market sales had been saved. Baseball legend Nolan Ryan was made as a campaign model. The slogan â€Å"Beef makes you strong!† was thrown during a ceremonial first pitch during a baseball game at   A concession stand called the â€Å"American Meat Booth† sold boxes filled with American beef and featuring Mr. Ryan’s photo in the meat aisles at major grocery stores under in Chiba, a Tokyo suburb, last month. The campaign starring Mr. Ryan was featured in more than 2,000 different beef-related promotions over a three-month period. Once the problem was identified, promotional strategies (advertising campaign) are useful in uplifting the image of the product (U.S. beef) to the customers (Japanese consumers). Using Nolan Ryan, a well-known pitcher, as the endorser has a big impact on the Japanese since Japan is fond of baseball. He is also a credible person in line with meat knowledge since he also has his own cattle farm. In effect of this campaign, the American beef monthly sales had been doubled according to Philip Seng, president of the Denver-based federation. The cost of the promotion has not been stated but the ideal is that it should be relatively lower than the revenue. He admitted that there is a lot more to do to regain the past demand, after the sudden decline in sales due to the negative connotation of the mad-cow outbreak, but as their sales imply, the promotional campaign can be said successful.    How to cite Marketing Concept, Essay examples

American Siblings By Shephard Essay Example For Students

American Siblings By Shephard Essay True West is an intense dramatization of the relationship between two brothers:Lee and Austin. As each scene progresses, the brothers rivalry and animositytowards each other become more and more apparent, building towards a singleemotionally involving climax. Throughout the play, the characters undergo subtlechanges as each brother subconsciously attempts to absorb the part of the otherbrothers life which he feels might complete him. This role reversal is thepivotal instrument in which Sam Sheppard shows the intensity of sibling rivalry. The play starts en medea res. Lee and Austin have not talked to each other insome time, and Lee obviously resents Austin. In the conversation Lee almost hassomething to prove to Austin. A few sentences into the conversation, Austinsestimation of Lee and Lees hostile resentment of this view become apparent:AUSTIN: Ive got too much to deal with here to be worrying about? LEE: Yernot gonna have to worry about me! Ive been doin all right without you. I havent been anywhere near you for five years! Now isnt that true? (P. 8)Austin clearly thinks of his brother as a responsibility, and does not think ofhim as an equal, much less as someone who can take care of himself. For Lee onthe other hand, being looked down upon by his younger brother is insulting. Lees reaction to his brother is immediately defensive. When the subject ofLee staying at their mothers house comes up, Lee snaps at Austin: AUSTIN:Well, you can stay here as long as Im here. LEE: I dont need yourpermission do I? And later, LEE: She mightve just as easily asked me to takecare of her place as you. AUSTIN: Thats right. LEE: I mean I know how towater plants. (P.7) Throughout this scene, Lees hostile attitude towardsAustin constantly disrupts the flow of the conversation, and is a continualreminder that these two men have an unresolved internal conflict. Both brothersrealize that they each come from two different walks of life, but it is Austinwho chooses to believe that his way of life is superior. While Austin has, asLee puts it, the wife and kiddiesthe house, the car, the wholeslam(p.9), we never discover if Lee owns anything at all, or is just atransient burglar. Lee has much to be jealous of in Austin. Austin, however, hasvery little to be jealous of in Lee. Lee is a thief who hasnt ever settleddown into anything. In this first scene, the overall emphasis of power betweenthe brothers is material possessions, and Austin definitely has the power overLee. The first scene defines each character and what they are. Austin is anambitious man who wants very badly to finish his movie script and sell it. Hesays to his scripting agent, Ive got everything riding on this, Saul. Youknow that. Its my only shot. If this falls through(P. 35). At the sametime he is very patient and timid with his brother. Lee is very competitive,emotionally explosive and content to scrape by with the minimum of money. Hedoes not feel that he is socially fit to live in a social community, as he says:LEE: This is the last time I try to live with people! (P. 46) And later, LEE:Hey, do you actually think I chose to live out in the middle a nowhere? Do ya?Ya think its some kinda philosophical decision I took or somethin?Im livin out there ?cause I cant make it here! (P. 49) The first major change in one of the brothers is in Austin. After Austins agent offersLee a deal which Austin was hoping to get, Austin almost refuses to believe it. .uba4f58544f40ee964161d421baff2db4 , .uba4f58544f40ee964161d421baff2db4 .postImageUrl , .uba4f58544f40ee964161d421baff2db4 .centered-text-area { min-height: 80px; position: relative; } .uba4f58544f40ee964161d421baff2db4 , .uba4f58544f40ee964161d421baff2db4:hover , .uba4f58544f40ee964161d421baff2db4:visited , .uba4f58544f40ee964161d421baff2db4:active { border:0!important; } .uba4f58544f40ee964161d421baff2db4 .clearfix:after { content: ""; display: table; clear: both; } .uba4f58544f40ee964161d421baff2db4 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uba4f58544f40ee964161d421baff2db4:active , .uba4f58544f40ee964161d421baff2db4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uba4f58544f40ee964161d421baff2db4 .centered-text-area { width: 100%; position: relative ; } .uba4f58544f40ee964161d421baff2db4 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uba4f58544f40ee964161d421baff2db4 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uba4f58544f40ee964161d421baff2db4 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uba4f58544f40ee964161d421baff2db4:hover .ctaButton { background-color: #34495E!important; } .uba4f58544f40ee964161d421baff2db4 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uba4f58544f40ee964161d421baff2db4 .uba4f58544f40ee964161d421baff2db4-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uba4f58544f40ee964161d421baff2db4:after { content: ""; display: block; clear: both; } READ: Exercise 4: Endocrine System Physiology EssayWhen Lee needs Austin to be his writer, Austin becomes adamantly against Lee,and furiously tries to talk his agent out of the deal with Lee. Throughout theplay until this point, Lees dialogue has been considerably lengthier thanAustins has. In this scene, Austins dialogue is explosive in its lengthwhen compared with Lees sparse one liners. This change marks the end of theway things used to be for them. Austins reaction to his brother is not thetimid, patient person who we met in the first scene. In contrast, while Lee isbeing a little more ambitious and social than we have been led to believe henormally is, the major change is t hat it is Lee who is calm and timid whenAustin becomes infuriated: AUSTIN: Yeah, well you can afford to give me apercentage on the outline then. And you better get the genius here an agentbefore he gets burned. LEE: Sauls gonna be my agent. Isnt that right,Saul? (P.34) While these behavioral changes dont necessarily mean that thebrothers roles have switched, in scene seven, role changing is blatantlyobvious. In a reversal of the plays opening scene, Lee is trying to write thedraft of his story, and Austin is the constant disruption: LEE: (slams fist ontable) Hey! Knock it off will ya! Im tryin to concentrate here. AUSTIN:(laughs) Youre tryin to concentrate? LEE: Shut up will ya! And later,LEE: Im a screenwriter now! Im legitimate. (P.37) Lees cry that he islegitimate shows that he has been more concerned with his illegitimatepast than he has let on. He wants to be part of society, and he thinks he hasfinally found an outlet for that part of himself in his brothers life. Whenhe tells his brother that he is legitimate and a screenwriter, he isreally trying to convince himself. For Austin, his Lee has been more successfulin Austins business than Austin has, and in just a few days. His rivalry isdetermined to fight back, You really dont think I could steal a crumbytoaster? How much you wanna bet I cant steal a toaster! (P.38)Austins assimilation of Lee is apparent in other ways as well, as he beginsto sound more and more like his brother: AUSTIN: Dont worry about me. Imnot the one to worry about. (P. 38) And later, AUSTIN: I can take care amyself. Dont worry about me. (P. 39) In foreshadowing, Austin later says,Yeah, well we all sound alike when were sloshed. We just sorta echoeach other.(P.39) Each of the brothers has taken on characteristics of theother brother, and they each learn something about themselves in the process. With the culmination of the tense last scene, Lee realizes that he is not meantto live like Austin, and he knows that Austin wouldnt be able to live withhim on the desert. When Austin snaps, and begins choking Lee, he makes an almostcomplete role reversal. His own greed and disregard for others leads him toattack his own brother, whom he has subconsciously used for a role modelthroughout the play. Lee on the other hand becomes more focused and calm as theplay proceeds. With the unresolved ending, the play leaves the resolution of thetwo brothers up to speculation. While neither of the brothers knows what willhappen to themselves, their mother says it best, I see. Well, youll allwind up on the same desert sooner or later.(P53) Neither of the brothers hasacted in a particularly normal fashion throughout the play, and it is only whentheir mother comes home that they realize they have trashed the house. Theexchange of culture between the two brothers not only allows each brother toglimps e into the others life, but also creates a chaotic environment in whichthe brothers become overcome with sibling rivalry.